CURRENT COURSES
Bridge-the-Gap Programme: Expanding Horizons for Autumn Term 2024
Are you looking to advance your career and acquire new soft skills? Dissatisfied with your current job or struggling to secure a foothold in your industry? Perhaps you find yourself at a career standstill, yearning for a breakthrough? If you answered YES to any of these questions, then look no further – our newly expanded courses are designed just for you.
NEWS UPDATE
We are now preparing for new courses in several disciplines for the Autumn Term 2024. If you are interested in participating, please APPLY NOW to get on our list of applicants, as places are limited. This is your opportunity to advance your career with the skills and connections you need to succeed.
Apply now and take the first step towards transforming your career.
Programme Highlights:
Embark on a career-transforming journey with our exclusive transversal skills courses. Discover strategies that will enhance your professional image and showcase your talents to prospective employers and clients.
Course Benefits:
– Learn how to brand yourself and your work
– Acquire skills to present yourself, and interview successfully
– Develop techniques for effective interaction with employers and clients
– Become familiar with key business requirements relevant to your field
– Direct engagement with top industry professionals
– Internships awarded to exceptional participants by leading executives in your field
Limited Spots Available:
Don’t miss this chance to acquire essential skills, connect with industry leaders, and propel your career to new heights. Apply now to secure a spot in our upcoming courses.
Course Details:
FORMAT: In-person course
PLACES: 20 places per course
LENGTH: TBA
Time: TBA
Location: TBA
Course Schedule: TBA
Course Fees:
Free course funded by GIZ
Example Modules Taught in Our Courses
- Critical Thinking: This module defines the critical thinking process, equips you with problem-solving strategies, and encourages collaborative work and personal goal-setting. Develop your ability to analyse situations, make reasoned decisions, and approach challenges logically.
- Leveraging Social Media and AI:
- Social Media: Learn to manage your online presence and leverage platforms like LinkedIn for networking and job opportunities.
- AI and Automation: Explore AI and automation trends, enhancing your workflow and creativity for a competitive edge in your field.
- Speak Like A Pro: Acquire public speaking skills through theatrical techniques and principles, focusing on voice, body language, stage presence, and storytelling.
- The Power of Storytelling: Learn storytelling skills to infuse vitality into your presentations, evoke emotions, build trust, and convey powerful messages. This module covers storytelling structure, crafting Elevator Pitches, and using AI assistance in writing.
- The Art of Negotiation & Persuasion: Develop negotiation strategies and processes, using persuasive tactics to sell and justify your proposals. This hands-on course ensures your success in business negotiations.
- Financial Literacy Essentials: Develop critical financial skills such as budgeting, financial planning, investment strategies, tax basics, and managing income irregularities. Equip yourself with the knowledge to make informed financial decisions, ensuring long-term stability and success in your professional and personal life.
- Strategic Marketing: Focus on product identification, market positioning, pricing strategies, distribution channel management, and promotional tools. This module also helps you set career goals for professional advancement.
- Personal Branding: Learn to personify your brand, infusing it with personality traits and transforming your brand strategy into a vibrant entity. You’ll also develop your personal brand, identify tools for visibility, and optimise your online presence.
- Craft Your CV and Prepare for Your Interview: Craft a powerful CV highlighting your strengths and achievements, utilising strategic formatting, language, and sections to resonate with employers. You’ll also hone your interview communication skills and gain hands-on experience with assessment methods crucial to the recruitment process.
Pitch Perfect: This module teaches you to recognise successful pitch elements, integrate your individuality into pitches, interpret briefs, and structure pitches effectively. - Masterclass & BtG Internship Awards: Conclude your course with a masterclass conducted by a top-tier executive from your industry. Afterwards, pitch yourself to the jury at the BtG Internship Awards for a chance to win an internship or job.
UNLOCKING CAREER ADVANCEMENT: HARNESSING THE POWER OF SOCIAL MEDIA AND AI IN GRAPHIC DESIGN
We are excited to introduce an innovative addition to the Career Blueprint for Graphic Designers course – the “Leveraging Social Media and AI” module, led by Matt Rajeh. With a distinguished background in marketing and advertising, Matt has demonstrated his expertise in digital strategy, content creation, and monetisation across various domains, from start-ups to B2B enterprises and creative agencies. Matt’s professional journey, much like that of many of our course participants, wasn’t without its challenges. He firmly believes that a programme like Career Blueprint would have accelerated his path to success.
In his module, Matt will delve into the pivotal role of harnessing platforms like LinkedIn, Behance, and cutting-edge AI tools. In today’s fast-paced job market, the ability to leverage social media platforms and AI tools is no longer optional; it’s a necessity. Matt will equip you with the knowledge and skills to navigate these digital landscapes effectively, helping you gain a competitive edge and propel your graphic design career forward. Don’t miss this opportunity to stay at the forefront of industry trends – Apply Now!
SKILLS YOU WILL LEARN
Personal Branding
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Storytelling
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Marketing & Promotion
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Pitching & Proposing
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Negotiating & Persuading
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Interviewing Techniques & Time Management
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Creative Thinking
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Presenting
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Leveraging Social Media & AI
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OUR GUEST SPEAKERS
Eli Khoury
CEO Quantum Group
Nada Abi Saleh
Head of Leo Burnett Beirut
Manal Naji
Senior Regional Creative Director, Leo Burnett Beirut
Charbel Abou Jreich
Creative Director, Leo Burnett
Samer Youness
Executive Creative Director, M&C Saatchi
Joe Abou Khaled
Regional Executive Creative Director, IMPACT BBDO MENA
Naji Boulos
President of the IAA
(Lebanon)
At Bridge-the-Gap we pride ourselves on offering exceptional training led by industry professionals. Our tutors are not just teachers—they are seasoned experts chosen from various fields, bringing real-world experience and insights to our courses. This ensures that you receive practical, up-to-date knowledge and skills directly from those who have successfully navigated the industry. With their hands-on experience and deep understanding of industry dynamics, our tutors provide invaluable guidance, mentorship, and networking opportunities to help you excel in your career.
Carole Assaf: Strategic Marketing
Gloria Kaba: Personal Branding
Dr Yusuf Zgheib: The Art of Negotiation
Virginia Vosgimorukian: The Power of Storytelling
How to Pitch & Propose like a Pro with Carole Assaf
The Art of Creative Thinking with Maya Ghosn
OUR STORY
The Bridge-the-Gap programme, conceived by the late Rudy Kamel, an advertising industry luminary, reflects his passion for education, communication, and Lebanese cultural preservation. Having collaborated with industry giants, he wanted to give budding creatives the same chance. Rudy’s vision for Bridge-the-Gap was simple yet profound: a platform to nurture up-and-coming creatives who are facing challenges in their careers by equipping them with the essential skills and knowledge required to shine in their chosen fields. Sadly, Rudy passed away in April 2022, leaving behind a legacy that continues to inspire and uplift those who follow in his footsteps.
See Our Classes in Action
Masterclass with Charbel Abou Jreich, Leo Burnett and Samer Younes, M&C Saatchi
Graphic Design: Masterclass with Eli Khoury, CEO Quantum Group (Course 1)
Creative Potential: Masterclass with Eli Khoury, CEO Quantum Group (Course 3)
Campaigns with Impact: Masterclass with Nada Abi Saleh, Head of Leo Burnett Beirut (Course 2)
Integrated Campaigns: Masterclass with Manal Naji, Senior Creative Director, Leo Burnett Beirut (Course 4)
OUR TESTIMONIALS
Did the Career Blueprint for Graphic Designers course meet your expectations?
What was your favourite part of the Career Blueprint for Graphic Designers course?
What are you better at now that the Career Blueprint for Graphic Designers Course is over?
OUR REVIEWS
The course did meet my expectations, I felt like I learnt things that are very crucial to the professional life, which university and school did not teach us.
The course met my expectations, I got to learn a lot of new things for my career and work on my skills.
The course exceeded my expectations; it was actually perfect, and I was able to progress in every single skill that I thought I did not need.
I am definitely more confident in presenting myself as a designer and a brand ,and I also know how to market myself and how to use and abuse the market to meet my needs.
My negotiation skills have gotten better, and I am more confident in what I say and what I do.
Yes, it did meet my expectations! I benefited from it greatly, I learned so many new things that I feel I was lacking in order to actually be the designer I thrive to be.
I believe I am better at presenting myself since I now have more confidence in talking in front of people and at organizing my creative thinking process which is something I found really useful from the course.
The course went beyond my expectation, as we learned a lot of different essential career skills like Linkedin and AI tools.
It was very interesting, the different approaches they took to teach us different things. There was role playing, there was active learning, and it was very immersive and interactive.
It was exactly what I was looking for. I was able to explore myself and then embrace myself, and I’m very thankful for that.
I wanted to learn how to tell my story and basically that’s exactly what the course did.
It met my expectations in other courses more than what I anticipated. one of them was critical thinking.
I loved all the instructors and the mentors.
The group of guest speakers really provided us with good information.
It did in fact meet my expectations. I was hoping to find my story and my career path. And I actually did.
German Federal Ministry for Economic Cooperation and Development (BMZ)
The Bridge-the-Gap Training Centre is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and supported by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).